"Massage has survived and continues to evolve because it is the most fundamental means of giving care, affection and aid between human beings. Its healing qualities differ from those of other modalities because massage confers its benefits through the character and healing intention of those who give and receive it. The true value of massage comes from the intrinsic, inherent need of humans to have contact with one another."
From AMTA Florida Journal (Summer 2008 #46,)